Heidelberg celebrates the world premiere of the Primefire 106 with packaging printers from all over Europe

More than 70 customers from 40 packaging manufacturers from all over Europe took advantage of an opportunity at the beginning of November for an in-depth visit to the packaging printing company MPS-WestRock in Obersulm.

Part of the global WestRock packaging group based in Atlanta (USA), it is the first commercial user of Heidelberg’s new digital flagship, the Primefire 106 for the 70×100 cm format. MPS-WestRock produces high-end packaging for consumer goods products in the luxury segment, and the technical requirements for the machines used for this are correspondingly high. These prerequisites offer Heidelberg the perfect platform to be able to extensively test and enhance the new machine in real-life operation.

Photo: Steffen Schnizer, Managing Director of MPS-Westrock, welcomed the open house guests together with Montserrat Peidro-Insa, Head of Business Area Digital at Heidelberg.

“Our customers are extremely demanding,” emphasized Managing Director Steffen Schnizer at the open house event. It is therefore important for us to use the most suitable machines for the specifications of the job. “For a long time, digital printing presses were not able to meet our customers’ high standards for quality and color fidelity”, he said.

“The Heidelberg Primefire 106 meets these requirements.” The extremely high density of 1200 dpi or more than 10 billion dots per printed sheet provides a level of sharpness and brilliance previously unknown in digital printing. Manufacturers of packaging for high-ends products in particular appreciate this.

Photo: Montserrat Peidro-Insa, Head of Business Area Digital at Heidelberg, presented the possibilities and innovative business models offered by the Primefire 106 to the customers at the open house at MPS-Westrock.